OnWine Marketing is for those who prefer to think of their winery as a business, not a romantic ideal. And the reality is business, even for physical products, is done online these days.
Wine has thus far been able to hold off this inevitable shift online, but that is changing. You see, a whole new group of consumers are ditching their Keystone Beer staffs for wine. And they are going to consume (read: be marketed to, purchase, etc.) the only way they know how: online. The wineries that resist will be swiftly left in the dust. It will be like trying to stop a tidal wave. Better to learn to surf.
OnWine Marketing is a curation of the best online wine marketing resources out there. I hope you’re able to use these strategies to either implement yourself or know what you need to hire someone to do and why.
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