What follows is a wealth of information pertaining specifically to online marketing for the wine industry or for business in general and is very applicable to wine. If ever you'd like to hire someone to implement these strategies, I've got you covered. Just click "Move Forward" in the top right. And please don't hesitate to contact me if you have any questions about this stuff. I'm happy to help!

The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.

Barker’s Marque Wines Website Launch!
Barker’s Marque Wines is a small winery out of Marlborough, New Zealand that enlisted me to develop a comprehensive online marketing campaign for them, and they’ve been a pleasure to work with. The project included a strategically designed, responsive website that catered to multiple user experiences, social media integration, and a general online marketing strategy. Check it out by clicking the link above!

Why Most Winery Websites Stink
Sean Sullivan in a very accurately critical post on the importance of a winery’s website and the fact that most suck. Starts by explaining exactly why a site is so important and goes into how most don’t deliver.

Some Great eCommerce Tips
Does your winery have an eCommerce store or thinking about implementing one? This post is ostensibly about selling hot tub covers (random, I know), but in the article hot tub covers are a variable that can seamlessly be replaced by wine.

Using Your Website as a Sales & Marketing Tool
A quote: “It’s no longer enough to have claimed some turf out there in cyberspace. That turf now has a purpose, and that purpose is to sell your product. What’s more, as nearly two-thirds of adults in the US claim to be online daily, they have learned to associate the quality of a website with the quality of a business. In other words, if you’re ignoring your company’s website, customers are ignoring your business.” This is followed by 5 specific things every winery should have on a successful website.

Why Wineries Need to Understand Responsive Design
A brief article on why wineries need to incorporate responsive design into their websites or risk losing visitors. Not super in depth, but provides an infographic on what responsiveness is if you’re unclear.

How to be #1 on Google with SEO
Part 2 of a guide on developing a strong web presence. This focuses on the specific technical tips one can use to improve their search engine visibility. Most of it is stuff you incorporate into the building of your website.

Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.

Required Reading

Break out of the shackles of traditional wine marketing by reading these three very short, hand-selected books to get a head start on revolutionizing your winery. Click a book to purchase inexpensively from Amazon.

This book will introduce you to the incredibly profitable mindset of Growth Hacking. How do modern businesses obtain stratospheric growth financially cheap and creatively expensive? The answers are in here, and after reading, you will never market the same way again.

Why do products (in your case wine) spread like wildfire and achieve exponential growth, while others flame out like a match on concrete? This book will teach you 6 principles to build into your wine marketing so that your brand becomes contagious.

No one notices cows. They're boring. Black, white, brown, and invisible. But a purple cow? Now that would be something! This book explains why traditional notions of marketing will never work again and how to market instead by harnessing the power of the purple cow.

Hey there!
I'd like to hear from you. Seriously. Like with you actually clicking contact in the menu and writing a message to me. Your favorite blend, your dog's name, anything. But what I'd really like to hear about is your experience on this site. Did you find it valuable? What else would you like to see? Could I do anything to make your experience a better one? It would be a tremendous help to me! And in return, you will get a $100 credit on any of the services I offer.