The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.
The Importance of a Website as a Central Touchpoint for Your Winery
A very good, short article that explains the massive and growing importance of your winery’s website, the characteristics it should have, and when it’s time for a redesign. Very on point and written in a very accessible way.
Barker’s Marque Wines Website Launch!
Barker’s Marque Wines is a small winery out of Marlborough, New Zealand that enlisted me to develop a comprehensive online marketing campaign for them, and they’ve been a pleasure to work with. The project included a strategically designed, responsive website that catered to multiple user experiences, social media integration, and a general online marketing strategy. Check it out by clicking the link above!
Why Most Winery Websites Stink
Sean Sullivan in a very accurately critical post on the importance of a winery’s website and the fact that most suck. Starts by explaining exactly why a site is so important and goes into how most don’t deliver.
Some Great eCommerce Tips
Does your winery have an eCommerce store or thinking about implementing one? This post is ostensibly about selling hot tub covers (random, I know), but in the article hot tub covers are a variable that can seamlessly be replaced by wine.
Using Your Website as a Sales & Marketing Tool
A quote: “It’s no longer enough to have claimed some turf out there in cyberspace. That turf now has a purpose, and that purpose is to sell your product. What’s more, as nearly two-thirds of adults in the US claim to be online daily, they have learned to associate the quality of a website with the quality of a business. In other words, if you’re ignoring your company’s website, customers are ignoring your business.” This is followed by 5 specific things every winery should have on a successful website.
Wine Business Monthly on the Importance of Responsive Design
This article requires a subscription to Wine Business Monthly. If you have one, and are still unconvinced of the importance of a responsive website for your winery, read this.
Why Wineries Need to Understand Responsive Design
A brief article on why wineries need to incorporate responsive design into their websites or risk losing visitors. Not super in depth, but provides an infographic on what responsiveness is if you’re unclear.
How to be #1 on Google with SEO
Part 2 of a guide on developing a strong web presence. This focuses on the specific technical tips one can use to improve their search engine visibility. Most of it is stuff you incorporate into the building of your website.
Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.