What follows is a wealth of information pertaining specifically to online marketing for the wine industry or for business in general and is very applicable to wine. If ever you'd like to hire someone to implement these strategies, I've got you covered. Just click "Move Forward" in the top right. And please don't hesitate to contact me if you have any questions about this stuff. I'm happy to help!
The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.
Barker’s Marque Wines Website Launch!
Barker’s Marque Wines is a small winery out of Marlborough, New Zealand that enlisted me to develop a comprehensive online marketing campaign for them, and they’ve been a pleasure to work with. The project included a strategically designed, responsive website that catered to multiple user experiences, social media integration, and a general online marketing strategy. Check it out by clicking the link above!
3 Case Studies on Wineries Using Instagram
Looking to leverage Instagram? This article provides 3 actionable case studies to guide you.
10 Ways to Increase Your Winery’s Web Traffic
Title says it all.
How a Winery Uses Social Media to Increase Sales and Brand Loyalty
This is a case study of how Whitehall Lane winery uses social media to increase both sales and brand loyalty. Long, very good read with lots of actionable insights.
Modern Marketing Strategies for the Wine Industry
Title says it all. The article first laments the lack of technological action taken by the wine industry given how accessible it is, then provides some actionable tips for beginning/improving your online journey.
Pinterest for the wine industry
Why you should leverage Pinterest for your winery.
How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times
As always, Tucker Max provides a ton of wisdom. Some of the principles aren’t conducive to wine (i.e. you can’t give away free wine for many obvious reasons), but many of them are very conducive. How can you make you brand extremely and easily shareable? How can you engage your fans in authentic and valuable ways? How can you promote word of mouth? In the same vein, can you leverage a fulcrum of attention for your wine?
Thorough Guide to Leveraging Facebook for your Winery
Is your winery on Facebook or thinking about joining? Here is a good introductory guide that will get your started.
4 Easy Tactics to Get More Attention on Social Media
A few very quick, easy, and high yield tricks you can apply to your social media strategies today.
Break out of the shackles of traditional wine marketing by reading these three very short, hand-selected books to get a head start on revolutionizing your winery. Click a book to purchase inexpensively from Amazon.
This book will introduce you to the incredibly profitable mindset of Growth Hacking. How do modern businesses obtain stratospheric growth financially cheap and creatively expensive? The answers are in here, and after reading, you will never market the same way again.
Why do products (in your case wine) spread like wildfire and achieve exponential growth, while others flame out like a match on concrete? This book will teach you 6 principles to build into your wine marketing so that your brand becomes contagious.
No one notices cows. They're boring. Black, white, brown, and invisible. But a purple cow? Now that would be something! This book explains why traditional notions of marketing will never work again and how to market instead by harnessing the power of the purple cow.
I'd like to hear from you. Seriously. Like with you actually clicking contact in the menu and writing a message to me. Your favorite blend, your dog's name, anything. But what I'd really like to hear about is your experience on this site. Did you find it valuable? What else would you like to see? Could I do anything to make your experience a better one? It would be a tremendous help to me! And in return, you will get a $100 credit on any of the services I offer.