The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.
Some Great eCommerce Tips
Does your winery have an eCommerce store or thinking about implementing one? This post is ostensibly about selling hot tub covers (random, I know), but in the article hot tub covers are a variable that can seamlessly be replaced by wine.
How to be #1 on Google with SEO
Part 2 of a guide on developing a strong web presence. This focuses on the specific technical tips one can use to improve their search engine visibility. Most of it is stuff you incorporate into the building of your website.
Developing a Strong Web Presence
Part 1 of a simple guide explaining SEO, content marketing and its huge importance, and how to do it effectively.
Local Search Marketing
Even getting people through the door and into the tasting room can be benefitted by tech. This post explains how to set up your local SEO to get people through the door.
Why SEO makes for a smart marketing investment
The title says it all: a great article on why you should invest in SEO (especially versus paid advertising). SEO is an investment up front, but pays for itself many time over in the long run. Much more sustainable and lucrative than other advertising.
Raven SEO review
If you’re smart and already implementing SEO tactics to further your winery, this post explains the Raven SEO tool, which makes a complex task that much easier. If you haven’t or never plan on implementing SEO yourself, don’t read this. It will bury you.