The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.
Email Marketing for Wineries Bible
If your winery has an email list, and you read one thing in your entire life on email marketing, read this. It will tell you everything you need to know in simple, actionable bites. Highly, highly recommended.
The world’s preeminent 21st Century marketing writer, Seth Godin, on Permission Marketing. In a world where people completely ignore uninvited advertising and marketing tactics, a consumer giving you permission to engage with them is the holy grail. A complementary post to “Email Marketing for Wineries Bible”.
Fighting eCommerce Cart Abandonment
If you’re selling wine online, I hope you have all sorts of data analytics and metrics on this process. Perhaps most important is cart abandonment. How many people fill up their carts with your wine only to get to the checkout page and…not purchase. There’s a lot you can do to prevent this, but it will inevitably still happen occasionally. In this case, you should have a protocol in place that includes sending an automatic email to the customer re-engaging them. This email will be customized based on specific data about the consumer, such as which wines they had in their cart and much more. Studies have shown that significant percentages of these re-targeted consumers will go back and make the purchase! There is no link in this post, because this writing is my own. If you would like to set up a cart abandonment protocol, don’t hesitate to contact me.
How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times
As always, Tucker Max provides a ton of wisdom. Some of the principles aren’t conducive to wine (i.e. you can’t give away free wine for many obvious reasons), but many of them are very conducive. How can you make you brand extremely and easily shareable? How can you engage your fans in authentic and valuable ways? How can you promote word of mouth? In the same vein, can you leverage a fulcrum of attention for your wine?
Does Your Winery Have a Sign Up Form?
If you have an email list or are looking to build one, optimize your sign up form to maximize your conversion rate. This article tells you exactly how to do this using principles based on social psychology.
Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.