The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.
The world’s preeminent 21st Century marketing writer, Seth Godin, on Permission Marketing. In a world where people completely ignore uninvited advertising and marketing tactics, a consumer giving you permission to engage with them is the holy grail. A complementary post to “Email Marketing for Wineries Bible”.
Why you should Content Market
Content Marketing is probably the most effective, foolproof, and widely used inbound marketing tactic today. It requires you to, you guessed it, produce content. This can be something as in depth as blogging or something as easy as posting a funny meme your niche will think funny. But that’s the key: create content for your niche.
Developing a Strong Web Presence
Part 1 of a simple guide explaining SEO, content marketing and its huge importance, and how to do it effectively.
Modern Marketing Strategies for the Wine Industry
Title says it all. The article first laments the lack of technological action taken by the wine industry given how accessible it is, then provides some actionable tips for beginning/improving your online journey.
Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.