What follows is a wealth of information pertaining specifically to online marketing for the wine industry or for business in general and is very applicable to wine. If ever you'd like to hire someone to implement these strategies, I've got you covered. Just click "Move Forward" in the top right. And please don't hesitate to contact me if you have any questions about this stuff. I'm happy to help!

The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.

Permission Marketing
The world’s preeminent 21st Century marketing writer, Seth Godin, on Permission Marketing. In a world where people completely ignore uninvited advertising and marketing tactics, a consumer giving you permission to engage with them is the holy grail. A complementary post to “Email Marketing for Wineries Bible”.

Why you should Content Market
Content Marketing is probably the most effective, foolproof, and widely used inbound marketing tactic today. It requires you to, you guessed it, produce content. This can be something as in depth as blogging or something as easy as posting a funny meme your niche will think funny. But that’s the key: create content for your niche.

Modern Marketing Strategies for the Wine Industry
Title says it all. The article first laments the lack of technological action taken by the wine industry given how accessible it is, then provides some actionable tips for beginning/improving your online journey.

Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.

Required Reading

Break out of the shackles of traditional wine marketing by reading these three very short, hand-selected books to get a head start on revolutionizing your winery. Click a book to purchase inexpensively from Amazon.

This book will introduce you to the incredibly profitable mindset of Growth Hacking. How do modern businesses obtain stratospheric growth financially cheap and creatively expensive? The answers are in here, and after reading, you will never market the same way again.

Why do products (in your case wine) spread like wildfire and achieve exponential growth, while others flame out like a match on concrete? This book will teach you 6 principles to build into your wine marketing so that your brand becomes contagious.

No one notices cows. They're boring. Black, white, brown, and invisible. But a purple cow? Now that would be something! This book explains why traditional notions of marketing will never work again and how to market instead by harnessing the power of the purple cow.

Hey there!
I'd like to hear from you. Seriously. Like with you actually clicking contact in the menu and writing a message to me. Your favorite blend, your dog's name, anything. But what I'd really like to hear about is your experience on this site. Did you find it valuable? What else would you like to see? Could I do anything to make your experience a better one? It would be a tremendous help to me! And in return, you will get a $100 credit on any of the services I offer.