The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.
Online Marketing and Measurement
If you are undertaking an online marketing campaign, you need to measure it. That’s basically what makes online marketing so effective: you can measure everything, tweak, and optimize to sell more wine. It’s the driving force behind online marketing’s huge ROI. This post in particular provides a simple, effective digital marketing and measurement framework from which to structure your online marketing campaigns. I use this as the structure for all my online marketing projects as it’s simple and creates clarity of action. An amazing article, don’t pass it over.
Some Great eCommerce Tips
Does your winery have an eCommerce store or thinking about implementing one? This post is ostensibly about selling hot tub covers (random, I know), but in the article hot tub covers are a variable that can seamlessly be replaced by wine.
Web Analytics 101
Great article on the basics of analytics and metrics, and specifically how to use them for business improvement. Particularly valuable is the total framework he outlines for a web analytics and metrics campaign. As well as Matt’s wonderful picture at the end. Basically, if you’re new to analytics, don’t know what it is, or are wondering how it helps the bottom line, read this.
The importance of niching your consumer base
A general article about wine marketing, but very applicble to online marketing because of the niching advice. Online analytics tools use hard data, not intuition, to help you figure out who your niche is. They then help you figure out how to cater to this niche more successfully. It’s really about identifying your strengths and amplifying them, and this is the purpose of analytics.
Web Analytics Segmentation
A long article about using segments to track your customers. That way, you can implement more of what followed the conversion path (i.e. people who bought wine or subscribed to a list) and less of what didn’t.
Using Google Analytics to Understand Your Customers/Site Visitors
This article is all about using analytics to track website visitors. Are they coming from Twitter? The PPC ad your running on an industry website? The connotations are obvious: track your marketing efforts. Don’t just hope for or intuit a positive ROI. This post is a little in depth, but that’s just because of how specific you can be when using Google Analytics to track customers.
Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.