What follows is a wealth of information pertaining specifically to online marketing for the wine industry or for business in general and is very applicable to wine. If ever you'd like to hire someone to implement these strategies, I've got you covered. Just click "Move Forward" in the top right. And please don't hesitate to contact me if you have any questions about this stuff. I'm happy to help!

The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.

Online Marketing and Measurement
If you are undertaking an online marketing campaign, you need to measure it. That’s basically what makes online marketing so effective: you can measure everything, tweak, and optimize to sell more wine. It’s the driving force behind online marketing’s huge ROI. This post in particular provides a simple, effective digital marketing and measurement framework from which to structure your online marketing campaigns. I use this as the structure for all my online marketing projects as it’s simple and creates clarity of action. An amazing article, don’t pass it over.

Some Great eCommerce Tips
Does your winery have an eCommerce store or thinking about implementing one? This post is ostensibly about selling hot tub covers (random, I know), but in the article hot tub covers are a variable that can seamlessly be replaced by wine.

Web Analytics 101
Great article on the basics of analytics and metrics, and specifically how to use them for business improvement. Particularly valuable is the total framework he outlines for a web analytics and metrics campaign. As well as Matt’s wonderful picture at the end. Basically, if you’re new to analytics, don’t know what it is, or are wondering how it helps the bottom line, read this.

The importance of niching your consumer base
A general article about wine marketing, but very applicble to online marketing because of the niching advice. Online analytics tools use hard data, not intuition, to help you figure out who your niche is. They then help you figure out how to cater to this niche more successfully. It’s really about identifying your strengths and amplifying them, and this is the purpose of analytics.

Web Analytics Segmentation
A long article about using segments to track your customers. That way, you can implement more of what followed the conversion path (i.e. people who bought wine or subscribed to a list) and less of what didn’t.

Using Google Analytics to Understand Your Customers/Site Visitors
This article is all about using analytics to track website visitors. Are they coming from Twitter? The PPC ad your running on an industry website? The connotations are obvious: track your marketing efforts. Don’t just hope for or intuit a positive ROI. This post is a little in depth, but that’s just because of how specific you can be when using Google Analytics to track customers.

Landing Page Psychology, Design for Conversion
Some general principles about landing pages and conversion. If you’re running an online campaign where you want people to take a certain action (i.e. subscribe to an email list, register for an event/content), read this.

Required Reading

Break out of the shackles of traditional wine marketing by reading these three very short, hand-selected books to get a head start on revolutionizing your winery. Click a book to purchase inexpensively from Amazon.

This book will introduce you to the incredibly profitable mindset of Growth Hacking. How do modern businesses obtain stratospheric growth financially cheap and creatively expensive? The answers are in here, and after reading, you will never market the same way again.

Why do products (in your case wine) spread like wildfire and achieve exponential growth, while others flame out like a match on concrete? This book will teach you 6 principles to build into your wine marketing so that your brand becomes contagious.

No one notices cows. They're boring. Black, white, brown, and invisible. But a purple cow? Now that would be something! This book explains why traditional notions of marketing will never work again and how to market instead by harnessing the power of the purple cow.

Hey there!
I'd like to hear from you. Seriously. Like with you actually clicking contact in the menu and writing a message to me. Your favorite blend, your dog's name, anything. But what I'd really like to hear about is your experience on this site. Did you find it valuable? What else would you like to see? Could I do anything to make your experience a better one? It would be a tremendous help to me! And in return, you will get a $100 credit on any of the services I offer.