Everything you need to know about marketing your wine online.

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What follows is a wealth of information pertaining specifically to online marketing for the wine industry or for business in general and is very applicable to wine. If ever you'd like to hire someone to implement these strategies, I've got you covered. Just click "Move Forward" in the top right. And please don't hesitate to contact me if you have any questions about this stuff. I'm happy to help!

The future of online wine sales & 8 tips for success (+infographic)
This is the entirety of Mike Meisner’s post that headlines my site. If you’re someone who needs exact statistics to motivate you to move forward online, read this. It also contains 8 comprehensive tips to succeed online. If you read one thing on this site, this should be it.

Online Marketing and Measurement
If you are undertaking an online marketing campaign, you need to measure it. That’s basically what makes online marketing so effective: you can measure everything, tweak, and optimize to sell more wine. It’s the driving force behind online marketing’s huge ROI. This post in particular provides a simple, effective digital marketing and measurement framework from which to structure your online marketing campaigns. I use this as the structure for all my online marketing projects as it’s simple and creates clarity of action. An amazing article, don’t pass it over.

Email Marketing for Wineries Bible
If your winery has an email list, and you read one thing in your entire life on email marketing, read this. It will tell you everything you need to know in simple, actionable bites. Highly, highly recommended.

Barker’s Marque Wines Website Launch!
Barker’s Marque Wines is a small winery out of Marlborough, New Zealand that enlisted me to develop a comprehensive online marketing campaign for them, and they’ve been a pleasure to work with. The project included a strategically designed, responsive website that catered to multiple user experiences, social media integration, and a general online marketing strategy. Check it out by clicking the link above!

Permission Marketing
The world’s preeminent 21st Century marketing writer, Seth Godin, on Permission Marketing. In a world where people completely ignore uninvited advertising and marketing tactics, a consumer giving you permission to engage with them is the holy grail. A complementary post to “Email Marketing for Wineries Bible”.

Why Most Winery Websites Stink
Sean Sullivan in a very accurately critical post on the importance of a winery’s website and the fact that most suck. Starts by explaining exactly why a site is so important and goes into how most don’t deliver.

Fighting eCommerce Cart Abandonment
If you’re selling wine online, I hope you have all sorts of data analytics and metrics on this process. Perhaps most important is cart abandonment. How many people fill up their carts with your wine only to get to the checkout page and…not purchase. There’s a lot you can do to prevent this, but it will inevitably still happen occasionally. In this case, you should have a protocol in place that includes sending an automatic email to the customer re-engaging them. This email will be customized based on specific data about the consumer, such as which wines they had in their cart and much more. Studies have shown that significant percentages of these re-targeted consumers will go back and make the purchase! There is no link in this post, because this writing is my own. If you would like to set up a cart abandonment protocol, don’t hesitate to contact me.

1,000 True Fans
Maybe my favorite marketing/business growth post ever. If you are looking to grow your winery, read this. Ingrain the principles. And then strategize on how you can achieve “1,000 True Fans”.

Some Great eCommerce Tips
Does your winery have an eCommerce store or thinking about implementing one? This post is ostensibly about selling hot tub covers (random, I know), but in the article hot tub covers are a variable that can seamlessly be replaced by wine.

Using Your Website as a Sales & Marketing Tool
A quote: “It’s no longer enough to have claimed some turf out there in cyberspace. That turf now has a purpose, and that purpose is to sell your product. What’s more, as nearly two-thirds of adults in the US claim to be online daily, they have learned to associate the quality of a website with the quality of a business. In other words, if you’re ignoring your company’s website, customers are ignoring your business.” This is followed by 5 specific things every winery should have on a successful website.

Web Analytics 101
Great article on the basics of analytics and metrics, and specifically how to use them for business improvement. Particularly valuable is the total framework he outlines for a web analytics and metrics campaign. As well as Matt’s wonderful picture at the end. Basically, if you’re new to analytics, don’t know what it is, or are wondering how it helps the bottom line, read this.

How to Develop an Online Marketing Strategy
A helpful, user-friendly article that outlines the framework from which to develop your online strategy. Starts at the fundamentals (identifying your target market using analytics and setting specific goals) and moves into the actual implementation (do your touchpoints [website and brochure for example] match your consumer base and each other?). Very good read.

When Wine Meets Tech Good Things Happen
A great article about Uproot, a new wine brand blazing a trail in the industry. The founders are two techies who are applying that skill set to building a wine brand, with great success so far. The article contains lot of key advice and takeaways on combining wine and tech.

Why Wineries Need to Understand Responsive Design
A brief article on why wineries need to incorporate responsive design into their websites or risk losing visitors. Not super in depth, but provides an infographic on what responsiveness is if you’re unclear.

Why you should Content Market
Content Marketing is probably the most effective, foolproof, and widely used inbound marketing tactic today. It requires you to, you guessed it, produce content. This can be something as in depth as blogging or something as easy as posting a funny meme your niche will think funny. But that’s the key: create content for your niche.

How to be #1 on Google with SEO
Part 2 of a guide on developing a strong web presence. This focuses on the specific technical tips one can use to improve their search engine visibility. Most of it is stuff you incorporate into the building of your website.

The importance of niching your consumer base
A general article about wine marketing, but very applicble to online marketing because of the niching advice. Online analytics tools use hard data, not intuition, to help you figure out who your niche is. They then help you figure out how to cater to this niche more successfully. It’s really about identifying your strengths and amplifying them, and this is the purpose of analytics.

Local Search Marketing
Even getting people through the door and into the tasting room can be benefitted by tech. This post explains how to set up your local SEO to get people through the door.

Modern Marketing Strategies for the Wine Industry
Title says it all. The article first laments the lack of technological action taken by the wine industry given how accessible it is, then provides some actionable tips for beginning/improving your online journey.

Why SEO makes for a smart marketing investment
The title says it all: a great article on why you should invest in SEO (especially versus paid advertising). SEO is an investment up front, but pays for itself many time over in the long run. Much more sustainable and lucrative than other advertising.

How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times
As always, Tucker Max provides a ton of wisdom. Some of the principles aren’t conducive to wine (i.e. you can’t give away free wine for many obvious reasons), but many of them are very conducive. How can you make you brand extremely and easily shareable? How can you engage your fans in authentic and valuable ways? How can you promote word of mouth? In the same vein, can you leverage a fulcrum of attention for your wine?

Does Your Winery Have a Sign Up Form?
If you have an email list or are looking to build one, optimize your sign up form to maximize your conversion rate. This article tells you exactly how to do this using principles based on social psychology.

Required Reading

Break out of the shackles of traditional wine marketing by reading these three very short, hand-selected books to get a head start on revolutionizing your winery. Click a book to purchase inexpensively from Amazon.

This book will introduce you to the incredibly profitable mindset of Growth Hacking. How do modern businesses obtain stratospheric growth financially cheap and creatively expensive? The answers are in here, and after reading, you will never market the same way again.

Why do products (in your case wine) spread like wildfire and achieve exponential growth, while others flame out like a match on concrete? This book will teach you 6 principles to build into your wine marketing so that your brand becomes contagious.

No one notices cows. They're boring. Black, white, brown, and invisible. But a purple cow? Now that would be something! This book explains why traditional notions of marketing will never work again and how to market instead by harnessing the power of the purple cow.

Hey there!
I'd like to hear from you. Seriously. Like with you actually clicking contact in the menu and writing a message to me. Your favorite blend, your dog's name, anything. But what I'd really like to hear about is your experience on this site. Did you find it valuable? What else would you like to see? Could I do anything to make your experience a better one? It would be a tremendous help to me! And in return, you will get a $100 credit on any of the services I offer.